Terjalin Ikatan, Terwujud Impian
Education is a fundamental way to reach human intelligence. Intelligence increasingly develops within childhood ages. The government’s policy on education programmes deserved to be well appreciated. Despite of that, there are still more children who incapable of continuing their education or drop out of school due to economic disadvantaged families.
GN-OTA is a non-profit organization that paying attention to children’s future of education. To help increase public awareness, social campaign is needed. Through advertising methodology, this campaign is expected to raise public concern for Indonesian children’s education. By donating, they become their foster parents who are giving help for their school needs fulfillment. Association tactis is used for persuasion strategy and give focus for using ambient media. Moving graphics technology or new media is also applied on this campaign as one of the media.
As for the video production, please see on this link: